With more than 2 billion active users, Facebook is currently the biggest social media platform in the world.
Because of its wide potential reach, many businesses have found it useful for advertising and connecting with customers.
While you've created a business Facebook page to gain more customers, your audience won't respond well to you if you're only trying to sell them your product or service with every post. Help your audience feel comfortable with you by sharing more than marketing content.
It can be difficult to get organic traffic on Facebook, but doing giveaways and other contests can help.
It's also easier and more attractive for consumers to use, especially if they are making purchases: When purchasing via Facebook, customers can now use Payments on Messenger for a one-step checkout process. It's free to use, and shows information on actions taken, page views, the number of people you've reached, the number of post engagements and more.Be sure the giveaway is relevant to what you're selling.You want to attract the ideal audience, so don't give away something random; give away something that the ideal buyer will want. You can invite anyone to these events, and pay extra to promote them to a targeted audience on Facebook.However, Facebook is one of the best tools to use if you want to target a specific audience through paid campaigns.Facebook knows a lot about its users, and it uses this information to your advantage when you purchase ads.